A lot of small South African businesses run entirely on a Facebook page, and do just fine. So it's a fair question: if Facebook is free and easy, do you really need a website too?
Here's the honest answer.
What a Facebook page does well
Facebook is brilliant for reach and word of mouth. People share, comment and recommend, and it costs nothing to start. For staying visible and building a following, it's a genuinely powerful tool — which is exactly why we offer social media marketing as a service.
What a Facebook page can't do
- You don't own it. Facebook owns your page. Rules change, reach drops, accounts get locked — and your entire online presence is at their mercy.
- It won't rank on Google. When someone Googles your service, a Facebook page rarely shows up the way a proper website does.
- It looks less established. A business with only a Facebook page can read as smaller or less serious than one with its own site.
What a website does that Facebook can't
A website is yours. It ranks on Google, it works 24/7, it presents your business exactly how you want, and it's the credible home base customers expect. It's the one part of your online presence you fully control.
The answer: both, working together
You don't choose between them. Your website is your home base — owned, findable, credible. Your Facebook page drives reach and sends people back to it. Together they're far stronger than either alone.
Your own home base online
A professional website you actually own — plus social media management if you want the full picture.
View our plans